Snapkidz was part of the original Snapchat application and was activated when the user provided a date of birth to verify his/her age. Also in June 2013, Snapchat introduced Snapkidz for users under 13 years of age. The name is a reference to the ghostly hero from Shakespeare's Macbeth, a character in the play who is ultimately seen to be victorious over evil. The updated version introduced several speed and design enhancements, including swipe navigation, double-tap to reply, an improved friend finder, and in-app profiles. In June 2013, Snapchat version 5.0, dubbed " Banquo", was released for iOS.
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Snapchat was released as an Android app on October 29, 2012. That same month, Spiegel cited problems with user base scalability as the reason why Snapchat was experiencing some difficulties delivering its images, known as "snaps", in real time. Īs of May 2012, 25 Snapchat images were being sent per second and, as of November 2012, users had shared over one billion photos on the Snapchat iOS app, with 20 million photos being shared per day. Map based on data from a report from Business Insider Intelligence. World map indicating Snapchat's core users by country in 2014.
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It's about communicating with the full range of human emotion-not just what appears to be pretty or perfect." He presented Snapchat as the solution to stresses caused by the longevity of personal information on social media, evidenced by "emergency detagging of Facebook photos before job interviews and photoshopping blemishes out of candid shots before they hit the internet. In their first blog post, dated May 9, 2012, CEO Evan Spiegel described the company's mission: "Snapchat isn't about capturing the traditional Kodak moment. In September 2014, Brown settled with Spiegel and Murphy for $157.5 million and was credited as one of the original authors of Snapchat. Lawyers for Snapchat claimed that Reggie Brown had made no contributions of value to the company, and was therefore entitled to nothing. On May 8, 2012, Reggie Brown sent an email to Evan Spiegel during their senior year at Stanford, in which he offered to re-negotiate his equitable share regarding ownership of the company. One exception was the decision to keep a mascot designed by Brown, "Ghostface Chillah", named after Ghostface Killah of the hip-hop group Wu-Tang Clan. The app was relaunched as Snapchat in September 2011, and the team focused on usability and technical aspects, rather than branding efforts. Reggie Brown was ousted from the company months after it was launched. The three worked closely together for several months and launched Snapchat as "Picaboo" on the iOS operating system on July 8, 2011. Brown and Spiegel then pulled in Bobby Murphy, who had experience coding. PrototypeĪccording to documents and deposition statements, Reggie Brown brought the idea for a disappearing pictures application to Evan Spiegel because Spiegel had prior business experience. Snapchat is popular among the younger generations, particularly those below the age of 16, leading to many privacy concerns for parents.įor a chronological guide, see Timeline of Snapchat. On average more than four billion Snaps are sent each day. In July 2021, Snapchat had 293 million daily active users, a 23% growth over a year. It is known for representing a mobile-first direction for social media, and places significant emphasis on users interacting with virtual stickers and augmented reality objects. Snapchat was created by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at Stanford University. It has also reportedly incorporated limited use of end-to-end encryption, with plans to broaden its use in the future. It also allows users to store photos in a password-protected area called "my eyes only". The app has evolved from originally focusing on person-to-person photo sharing to presently featuring users' "Stories" of 24 hours of chronological content, along with "Discover", letting brands show ad-supported short-form content. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before they become inaccessible to their recipients.
Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc.
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